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24/09 Shweta Gilotra
Human Resources Head at BuyerForesight - a Step2 Strategy Company

Views:577 Applications:125 Rec. Actions:Recruiter Actions:2

BuyerForesight - Manager - Social Media (5-8 yrs)

Bangalore/Kolkata Job Code: 983456

About the company:


BuyerForesight is a Marketing services firm and weve been in business for 7 years. We work with B2B Tech companies in North America, APAC and Europe to deliver Sales Qualified Leads through outbound prospecting campaigns and peer group events. Were currently a 80-member team spread across Kolkata, Bangalore, Minnesota (US), Singapore and Philippines. Weve a young team of Marketing professionals with an average work age of 28 years, 50% gender ratio, culturally diverse and 100% growth focused. We pay higher than industry standards for most of our positions and provide learning and development opportunities for all our team members.


- We are looking for a social media manager with a great understanding of social media channels and their functions, to generate awareness and interest for the company and the conferences we conduct across the globe targeting US, APAC and EU audiences.


- You will manage, end-to-end, our social media channels such as LinkedIn, Twitter, Instagram, Facebook etc. and report improvements on our global reach on a timely basis.


- You will primarily target US, APAC and EU-based tech innovators, decision makers and CXOs who are driving innovations in Customer Experience (CX), Artificial Intelligence (AI), Financial Services, Data and analytics, Marketing and Product Development.


- We need someone to build a community of these decision makers (primarily on LinkedIn) who can inquire, learn about, and apply to attend our conferences and inspire other leaders and help them join the community as well.


- You will also create content for employer branding (India) for the company, so writing skills are a must along with the ability to handle posting, scheduling, responding, tracking and improving our overall social media reach.


- You will continuously work to develop a deep understanding of our offerings and our target audience and help create networks to build our brand on social media channels.


MUST HAVE: Social Media Experience, Content writing skills


Key Duties and Responsibilities:


- Manage Social media channels end-to-end and write content to assist Employer Branding for the company.


- Create and manage social media calendars to track posts, their results and report status/improvements.


- Create ad copies for posts


- Build communities and create a pool of our target audience and keep them engaged through our social media channels.


- Working closely with the Design team, taking their assistance to create meaningful posts that will help us increase our reach on social media channels.


- Flag relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.


- Repurpose existing content for new audiences or channels


Other Responsibilities:


Work on employer branding (India) to create content and produce series of articles, posts, blogs, etc. for Indian audience


Who we're looking at:


- Someone with a background handling social media channels for a B2B company.


- Understands the nuances of social media functions and can build communities and interact with them.


- Write content creatively and help generate awareness and interest from our target audiences.


- Manage social media channels for the company end to end.


- Has experience handling Community/Forums

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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