Work Experience:

- 13+ yrs of overall experience (Digital Marketing preferable / Business Process Management)

- 9+ years of experience in Process Transformation, Operational Excellence, CMS/marketing automation system implementation, Process/Operations Quality

- Experience in managing or supporting Digital Marketing operations, (including but not limited to) content marketing, email campaigns, e-commerce and Ad Operations

Key Skills:

- Well versed with Marketing technologies & leading analytics tools, AI and Analytics plus and have a proven track record of implementing Digital solutions or platforms

- Ability to breakdown End to End process to identify transformation opportunities and create transformation roadmap

- Should have delivered large scale end-end Process Transformation projects or have brought about process improvement in their marketing operations

- Excellent Communication skills, result-oriented, self-driven person with a high energy level, analytical and structured

- Extensive experience in managing high-performance and cross functional teams and delivering large scale transformation projects

- Any Digital Marketing and Analytics Certification will be a plus

- Experience in shaping of solutions, process diagnostics, blueprinting and are savvy with PowerPoint and Excel

- Six Sigma Master Black Belt/Black Belt with Quality improvement and Lean Deployment background is a plus

Role Objective:

- To develop organizational effectiveness in collaboration with extended teams by delivering Client business outcomes by transforming their digital marketing effort and adding value to their operations.

- To deliver process improvements, identifying and deploying analytics & intelligent automation, sharing operational excellence practices and trainings to deliver optimized business outcomes.

- To ensure process delivery is performed consistently and effectively according to established procedures, processes, guidelines and/or best practices.

- To drive business towards data driven marketing by implementing initiatives driving marketing effectiveness.

- To monitor and take corrective actions around budget, scheduling, risk, scope and quality of projects/programs.

Role Overview:

Continuous Improvement

- Develop or maintain process performance measurements, determine process performance baselines, and statistically analyze metrics to identify areas for process improvement. Drive projects to improve productivity and SLA performance

- Drive strategic quality plan at the operational level, define and implement strategic initiatives to ensure success in the deployment of operational excellence practice

- Lead and/or support process improvement teams across a variety of groups and foster a culture of early problem identification, timely resolution and employee engagement

- Drive rigorous metrics to evaluate performance and drive reduction in variability/defects in critical business processes

Business Transformation

- Identify Analytics opportunities in processes and create roadmap to transform reactive problem-solving approach to predictive and prescriptive techniques

- Develop thorough understanding on Robotic Process Automation and drive E2E opportunity identification and implementation across processes to deliver transformational efficiency & business outcome lift

- Drive transformational initiatives and process improvements through digitization and analytics to get real time insights of process health

- Develop understanding on Cognitive Intelligence (Artificial Intelligence- ML, Neural Networks) and identify opportunities to address problems such as unstructured and non-standard inputs, judgement etc. and deliver business impact through improved scalability, efficiency, quality and reliability.

Project Management & Stakeholder Management

- Develop short and long term strategic business plans to align resources to meet future customer needs and drive superior operating results

- Manage quality and lean six sigma strategy to facilitate continuous improvement of services consistent with established industry standards, government regulations and customer requirements

- Facilitate identification & execution of Process improvement projects through the operational excellence agenda and manage end to end cost optimization/digitization projects for various clients

- Track and report performance on organizational objectives and engagement objectives (Balanced Scorecard) & drive productivity score of the assigned project on a regular basis

- Work in a matrix structure, collaborate with client/ internal stakeholders to improve processes and drive client value through intelligent marketing frameworks

- Provide expert guidance to direct planning, controlling, monitoring and reporting of significant projects and program events

- Direct and/or support the development and implementation of the organization's management operating system including the training and coaching of all functional areas on measurement principles, continuous improvements, visual management, statistical analysis, root cause analysis etc.

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