Business Strategy Analyst - PPC - IT

PPC business strategy analyst

We have:

- A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base.

- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList

- In-house corporate project with internal stakeholders, in the marketing department of , planning and optimizing the effectiveness of online marketing campaigns.

- Exposure to multiple campaigns giving you lots of variety and challenging work.

- A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize campaigns.

You have:

- University Degree

- 10+ years of total experience, with a minimum 4+ years of related analytical experience.

- Strong oral and written communication skills to present and collaborate with internal stakeholders.

- Advanced Excel skills and experience with web-analytics software and data visualization tools such as Google Analytics, Heap, Google Data Studio and Tableau

- Self-motivated, responsive, professional and dedicated to problem-solving.

- Prior experience working with North American customer would be a plus.

What you'll do:

- Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution across online marketing strategies.

- Perform campaign analysis with an ability to derive a narrative that includes key highlights, basic insights & recommendations for any programs/campaigns.

- Participate in the design of new campaigns strategy across domains and channels (outbound, Inbound, Social Media, Paid, etc.).

- Monitor the performance of campaigns during the execution period, recommending adjustments as needed.

- Communicate opportunities to try innovative new methodologies and improve the analytical procedure.

- Benchmark performance across all online channels and advise on KPIs based on performance analysis.

NOTE: You should either be working or be flexible to work during the North American Shifts.