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31/10 Dhanashri
AM - Operations at Hector & Streak

Views:2540 Applications:94 Rec. Actions:Recruiter Actions:1

Business Marketing Role - IT (8-12 yrs)

Bangalore Job Code: 759418

Responsibilities:

- Generate leads by devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc

- Enhance BU positioning by creating unique vale propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc

- Create customer advocacy by generating client testimonials - AV and text

- Manage Wipro's participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions

- Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters;

- Develop press release, handle interactions with PR agencies & coordinate press releases

- Coordination and working with Business Units to support large ongoing opportunities via campaigns etc.

Requirements:

- Bachelor's degree and 9+ years professional work experience in Marketing

- Degree preferably in Marketing, Communications or related field

- Strong content development experience (managing the process from inception through go-to-market)

- Strong experience in event management logistics


- Understanding of B2B marketing

- Strong experience with digital campaigns, understanding of social media (LinkedIn and Twitter)

- Proven experience in client credentials/ case study and marketing collateral development

- Broad overall business acumen, industry knowledge, knowledge of Wipro's areas of business

- Understanding and ability to originate and apply marketing concepts

- Ability to manage and build relationships in a matrixed organizational environment

- Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Wipro

- Ability to manage multiple projects under tight deadlines with multiple stakeholder

- Ability to develop and apply creative solutions to complex issues

- High attention to detail and quality control.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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