Upgrade to Pro Member
Branch Head - Recruitment at Edge Executive Search Pvt Ltd
Views:100 Applications:42 Rec. Actions:Recruiter Actions:0
Business Marketing Lead - Software Business (8-15 yrs)
1. Keep abreast of industry dynamics, market context and challenges, customer ecosystem and competitor intelligence to draw inferences/ideas
2. Support development of customized marketing strategies and solutions for the customer and business segments based on market insights and data
3. Lead team in creating marketing calendar for the year (across events, trade meets, channels etc.) and provide technical guidance to team
4. Contribute to content/collateral development as required
5. Identify opportunities to work with CRM and sales teams to do integrated marketing campaigns across digital & conventional channels
6. Draw on research insights as input to Customer Value Propositions, leverage consumer insights and research to provide thought leadership in formulation of integrated customer communication plans.
7. Support product launch strategy
8. Guide team to effectively serve requests for internal communication support required by project/business teams. Support in implementing and rollout of the marketing initiatives for the business units
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
