Business & Marketing Enablement Manager - Knowledge Consulting

Business & Marketing Enablement Manager - Knowledge Consulting- B School

About the Client : 

Our client is one the leading players in the Education-Technology space working towards building interactive learning methodologies targeted towards students and teachers to be able to help students learn better.

Responsibilities : 

- Support sales and marketing campaigns with audience insights derived from secondary research

- Research and summarize industry reports on monthly basis for the top management; Setup industry news alerts and feed the daily report to all business teams

- Prepare competitive analysis in EdTech domain. Track competitor activities across website, social media, industry events, and partnerships. Analyze their key messaging and marketing campaigns

- Study the needs, barriers and success factors of our audience - parents, and school teachers in USA through primary and secondary research. Identify key hooks for each audience

- Identify sales and marketing cycles based on our customers- purchase behavior

- Collaborate with the marketing analytics team to understand the customer behaviour on various platforms. Present new ideas and insights to the management on regular basis

Qualifications

- 3-6 years of experience in Sales enablement, Consumer Insights, Secondary Research. MBA preferred

- Excellent report writing and presentation skills

- Data-driven decision mentality and ability to derive insights using analytical thinking

- Candidates from IIT, IIM, and other Tier-1 colleges preferred