Business Manager - Traditional Trade - OTC/FMCG

CORE JOB RESPONSIBILITIES :

- Give strategic direction to the Region and ensure the achievement of the topline sales number

- To plan and achieve the sales targets

- To plan and achieve the distribution targets

- To control & monitor sales returns, damages, expiry stocks, etc. as per company norms

- Contribute to all India GTM discussions & coevolve the most effective model to serve customers

- Ensure Financial compliance by way of Implementing credit policy and credit controls

- Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives)

- Business Planning for the Region

- Monitor market coverage through ABM / ASE and distribution network

- Monitor implementation of Distribution plan across ABM territories in line with Trade S&D plans

- Attend the JCM of the all ABMs with ASEs at least once a year

- Suggest focus brand plans for the region

- Distribution Management & stock planning for the branch

- Monitor pipelines across the Region (C&F) and Distributors

- Plan & Monitor execution of the secondary sales plan through the ABM - Area wise, ASE wise, Brand wise, SKU wise

- Participate in the Trade BU Forecast meet at Head Office along with the other Branch Heads, the HO marketing team

- . Code of conduct and compliance to stat / regulatory norms

- Ensure branch adherence to code of conduct

- Ensure branch adherence to sales SOP

- Conformation to all financial and administration systems

- Compliance to statutory and regulatory norms

- Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc. in consultation with HO Teams

- Develop strong MIS for the branch

- Develop team through coaching, training and reward management

- To motivate and provide leadership to the trade team in the branch

- To work with all ABM's once a month and all ASEs once a cycle

- Facilitate and support training for the ABM's and their teams

- To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team

- To reward superior performance in the branch through timely recognition

- In Store Retail execution & Localized Trade Marketing Initiatives

- Ensure best in class implementation of Channel loyalty programs as per plan

- To develop customized business plan in order to leverage regional opportunities

- Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch.