Business Head - Women's Health

I. Frame, communicate and execute a profitable BU strategy (Sales and marketing) and P&L strategy for the particular division using the available resources to achieve the short term and long term business targets

- Define BU strategy to accelerate growth and pursue profitable growth given India Business priorities

- Finalize targets for the year along with DSH/ RBM & Senior Marketing Manager/ Marketing Manager

- Manage P&L for the business unit

- Forecast and provide recommendations on the therapy areas/geographies/products to invest in

- Set standards for sales processes

- Drive adherence to financial/ regulatory and legal norms within the team

- Review expenses on a regular basis and identify areas for improvement/ reduction in costs

- Identify resource optimization opportunities

- Enable business unit structure

II. Lead the BU by leveraging P&L in terms of resources and expenses in order to achieve the top-line and bottom-line targets

- Customize national therapy strategy for own BU along with DSHs and Marketing Managers

- Collaborate with DSHs and Marketing Managers to execute the strategy

- Provide the team the necessary support for strategy execution

- Jointly conceptualize CME programs, advisory board meetings, conferences, etc. with top doctors in the country

- Recommend new product in the pipeline and drive the launch of the same

- Recommend partnerships and mergers for growth of the business

III. Define the manpower strategy by targeted allocation of people to ensure achievement of region specific targets across divisions

- Ensure optimum deployment of resources, right mix of teams to attain targets

- Lead the acquisition, retaining, rewards, motivation of people, coaching, managerial development, to manage team well, fulfill their objectives

- Analyse reports created by support teams to identify gaps in performance and create plans to bridge the same before they affect business

- Increase efficiencies and reduce redundancies to drive business goals

- Review sales achievement against target, make mid-year corrections to sales plan based on progress

- Enable staffing of the BU structure to leverage value from high-potential territories and support functions.

- Manage the pipeline of talent in the BU

- Identify key talent and ensure they are groomed for future leadership roles

- Drive Cipla's culture within the team and ensure integrity, ethics and compliance

IV. Manage internal and external stakeholders to ensure seamless coordination to achieve internal business goals and external customer needs

- Align all relevant stakeholders (finance, portfolio, etc.) to ensure BU strategy is being implemented

- Lead a cross functional team comprising HR, finance, marketing, Sales, distribution etc. to achieve business goals

- Meet and maintain relationships with KOLs, KBLs, chemists, key doctors (national and divisional), distributors, stockists, unions for mutual benefit

- Evaluate requests raised by stakeholders (sponsorship, support, engagement programs, etc.)

- Represent and showcase organization capabilities in industry associations and conferences