Business Head - Sales & Brand Building - B2C Vertical - EduTech

RESPONSIBILITIES:

- Develop our comprehensive marketing strategy for India across online and offline channels and drive execution, including creative conceptualization, execution, and optimization, as well as the budget allocation

- Support sales and business development teams by building and executing marketing campaigns as per their requirements

- Lead Udacity's user acquisition effort to drive the highest ROI growth for our Nanodegree programs

- Source and test new user acquisition channels / partners, and optimization opportunities to drive campaign performance

- Coordinate with external agencies such as marketing agencies and public relations firms to successfully execute the marketing strategy

- Strive for analytical excellence maximizing return and increasing efficiency

- Collaborate cross-functionally to improve processes and ensure proper technical integration

- Communicate program highlights and data analytics to key management internally & externally

REQUIRED SKILLS:

- At least 7+ years of offline and online consumer marketing with a focus on developing/optimizing offline, online and mobile marketing programs with a rich portfolio of previous successful marketing campaigns

- Successful experience in working with and executing marketing campaigns for various teams like enterprise sales, direct sales, and business development teams

- Experience with Facebook campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods; metrics driven marketer

- Experience with coordinating and executing traditional offline campaigns such as in radio, print, and television

- Ability to think creatively with no boundaries on what could be imagined

- Willing to experiment fast and change paths as needed

- Excellent analytical skills and an inquisitive nature

- Excellent communication, project management as well as interpersonal and organizational skills

- Able to work independently in an extremely fast paced, team environment; an entrepreneurial mindset