Business Head - Online Channel - Food Products - IIM/ISB/MDI/FMS

Business Head - Online Channel

Industry : FMCG / Foods / Beverage

Category : Sales & Marketing

Skills : eCommerce

Job Type : Permanent

Job Description : This is an opportunity to work with the founders and establish the online channel for the company

Client Details :

- Our client is a food products company with over 5 years experience in developing products which nourish a person's health.

- The founders come with strong pedigree and the organisation is backed by marquee investors.

Description :

- Responsible to set up eCommerce platform, build the required team and lead it to be the primary revenue-generating division.

- Develop e-Commerce merchandising & e-retailing strategy to meet revenue target

- Collaborate with e-retail companies, negotiate profit margins, marketing expenditure splits and brand position

- Drive day to day optimization and digital revenue responsibilities across categories; analyze weekly and daily performance, provide insights and drive day to day optimization across all platforms

- Identify and create demography based marketing strategies to acquire the target customers

- Work with Marketing, Merchandising and Creative teams in our integrated planning process to deliver a cohesive shopping experience across all touch-points

- Understand our shopper needs and expectations in different geographies and work with creative teams to achieve a balanced, strategic approach to online merchandising localization

- Work with creative and localization teams to define online merchandising processes to suit the local needs

- Utilize reporting (conversion, funnel, etc.) data & analytics to improve business performance and inform merchandising strategies to drive growth

- Responsible for online collaboration to drive e-retail

- Collaborate with other corporates for promotional campaigns

Profile :

- You will have MBA from a premier institute and should come with atleast 8 years of experience in manage E-commerce.

- You should have a good mix of own web store to marketplace experience. Being able to launch from scratch is an added advantage.

Job Offer :

Besides excellent compensation, you will have a great growth trajectory.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Dinesh Yegireddi on +91 124 452 5430

Contact - Dinesh Yegireddi - +91 (0) 124 452 5430

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