Business Head - Marketing

Role Responsibilities

- Develop and implement comprehensive marketing strategies that align with business goals.

- Lead the marketing team to achieve organizational objectives and drive growth.

- Analyze market trends and consumer behavior to identify new opportunities.

- Establish brand positioning and messaging to enhance market presence.

- Manage the marketing budget and optimize resource allocation.

- Oversee digital marketing initiatives, including SEO, PPC, and content marketing.

- Collaborate with sales and product teams to ensure coherent strategic direction.

- Monitor and evaluate marketing performance against key metrics.

- Foster relationships with customers through effective communication and engagement.

- Conduct assessments of competitive landscape and market dynamics.

- Implement customer feedback mechanisms to improve service delivery.

- Drive initiatives for brand awareness and lead generation.

- Provide leadership and guidance to the marketing team for professional development.

- Coordinate with external agencies and vendors for marketing projects.

- Prepare reports and presentations for stakeholders on marketing performance.

Qualifications

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- Minimum of 10 years of experience in a marketing leadership role.

- Proven track record in developing successful marketing strategies.

- Strong understanding of digital marketing tools and analytics.

- Excellent communication and interpersonal skills.

- Ability to lead and motivate a team effectively.

- Experience in budget management and financial analysis.

- Results-oriented mindset with a focus on performance metrics.

- Proficient in market research and competitive analysis.

- Strong problem-solving and decision-making abilities.

- Flexibility to adapt to changing market conditions.

- Familiarity with CRM and marketing automation platforms.

- Exceptional project management skills.

- Creative thinker with a passion for innovative marketing solutions.

- Willingness to stay updated with industry trends and best practices.

- Ability to build and maintain relationships with internal and external stakeholders