Business Head - General Trade - FMCG

- To direct Sales & Business Development Team and establish coverage, Distribution and Display objectives in line with Business Plan.

- Direct the Sales and Business Development Team and establishing Sales Targets Brand Wise Pack Wise as per ASP and help them in breaking the same Geographically, Daily/Weekly/Monthly

- Co-ordinate Sales and Distribution by establishing Sales Territory

- Work out a training Calendar for all players in the Sales Organization and implement the same.

- Co-ordinate with SME and execute all the marketing and brand activities as per the agreed calendar in ASP.

- Analyze Stock Movement based on the secondary sales and have a complete control on inventory. Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same.

- Regularly have financial review with the Accounts Manager to ensure that the Budgeted Top-line and Profit Targets are achieved.

- Have a Clear focus on channels like Traditional Channels like, Grocers, Convenience stores, Eateries, Cold Drink Shops, Bakeries, railways, transport, entertainment etc., to build Distribution, Visibility