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Engagement Manager at ABC Consultants
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Business Head - Digital Marketing - Marketing Agency (7-15 yrs)
Company Profile :
Started out as Media and Advertising Associates the company has been transforming and realigning itself with the changing mediascape. From pioneering the concept of media-neutral solutions to becoming the only advertising agency in the country to be TQM-compliant, we have many firsts to our credit. The Agency is a 'total communication solutions provider' powered by excellence in creativity, strategy and market intelligence.
Job Description :
- Expertise on Search Engine Marketing, Social Media Marketing, Closed-Loop Analysis, Web Analytics, User Persona targeting, Email Marketing, Affiliate Marketing, Application Development.
- Drive and build the Digital business into a lead market brand.
- Work closely with the client teams to come up with yearlong and campaign specific media strategies.
- Must be knowledgeable in all areas of digital and a thought leader.
- Must understand all tools and be able to plan and build an effective digital product
- Manage digital teams and grow revenues/ Understanding of P&L.
- Acquire new clients and offer the complete suite of digital services- across digital communication, media, social media, search, mobile, etc.
- Plan approaches and pitches to the new clients.
- Build relationships with new clients to increase revenue.
- Identify opportunities for digital services that lead to increase in sales.
- Forecast sales targets and ensure they are met on a monthly basis.
Desired Skills and Expertise :
- 8-15 years of experience in a Digital marketing/advertising agency
- Must be result-oriented, and live by the mantra "Always Be Testing".
- Passion and pride in doing great work, and a desire to make a strong impact on the overall business.
- Interact with key clients independently. Address their complete digital marketing requirements.
- Excellent written and oral communication skills.
Qualification :
A degree in any discipline. A management degree is a plus. Excellent communication, leadership qualities and analytical skills are a must.
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