Business Expansion Manager - Marketing - Retail

Role & Responsibilities:

- Market Research - Gather information and analyze to develop a thorough understanding of micro-markets/ catchments via the following Demographics - Population, density, households, purchasing power etc, Footfall Count & drivers - Transit, accessibility, Institutions, businesses nearby etc, Footfall patterns across day parts and across days of the week,

- Research retail brands present there and understand their business dynamics, Rental benchmarking

- Property Assessment - Gather information and assess the property to understand its strengths and challenges

- Property Attributes - Dimensions and layout to assess seating capacity, Availability of Services and challenges, Property Quality - Age, construction etc, Run the real estate evaluation model to arrive at Property score, Proposed P&L, Presentation for board approval

- Property Acquisition - Liaison with Landlord and Legal

- Achieve number of store openings in the markets identified as per the business plan

- Conduct financial analysis and technical feasibility of the site.

- Streamline and formulate robust legal agreement for new stores with aim to ensure statutory adherence and mitigate organizational risk exposure

- Maintaining strong relationships with existing and prospective landlords.

- Launch Stores, City, take care of P&L and team.

Company: a technology-led chai cafe series B funded B2B company that owns and operates a chain of retail shops that sells flavored tea, coffee, and meals.