Business Development Manager - Influencer Marketing Agency

Job Title: Business Development Manager (Influencer Marketing Agency)

Company Overview

Mindtel is a dynamic influencer marketing agency based in India that focuses on creating meaningful connections between brands and influencers.

Our mission is to innovate marketing strategies by leveraging the power of social media to foster authentic relationships that drive engagement and growth.

We value creativity, collaboration, and results-oriented thinking, making Mindtel a vibrant place for talented professionals who are passionate about making a difference in the digital marketing landscape.

Role Responsibilities

- Develop and implement business development strategies for expanding agency clientele.

- Conduct market research to identify new opportunities in influencer marketing.

- Build and maintain strong relationships with influencers and potential clients.

- Manage the sales pipeline and lead generation processes effectively.

- Collaborate with the marketing team to create impactful campaigns.

- Negotiate contracts with influencers and brands to maximize profitability.

- Track industry trends and competitor actions to inform strategy.

- Prepare and deliver presentations that showcase agency capabilities.

- Attend networking events to promote the agency and generate leads.

- Work with cross-functional teams to ensure project execution aligns with client expectations.

- Analyze campaign performance metrics and report to stakeholders.

- Develop and maintain a CRM database for tracking sales activities.

- Provide regular feedback and insights to improve service offerings.

- Mentor and guide junior team members in business development processes.

- Participate in brainstorming sessions to innovate service delivery.

Qualifications

- Bachelors/ Master's degree in Business, Marketing, or a related field.

- 5+ years of experience in business development, preferably in digital marketing.

- Strong understanding of influencer marketing strategies and platforms.

- Proven track record of meeting or exceeding sales targets.

- Exceptional communication and interpersonal skills.

- Ability to think strategically and execute tactically.

- Experience with CRM software and sales pipeline management.

- Analytical mindset with the ability to interpret data and trends.

- Strong negotiation and presentation skills.

- Proficiency in Microsoft Office Suite and online collaboration tools.

- Knowledge of social media and digital marketing trends.

- Ability to work collaboratively in a fast-paced environment.

- Creative problem-solving skills with a proactive approach.

- Willingness to travel for client meetings and industry events.
- Passion for influencer marketing and brand storytelling