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04/05 Ash
MD at IQ Group

Views:366 Applications:146 Rec. Actions:Recruiter Actions:0

Business Development Manager - FMCG (5-8 yrs)

Mumbai Job Code: 921352

Key Responsibilities:

Top Account Management:

- Engaging with Private Brand team for key accounts 


- Get Insight for customer/ consumer requirement 


- Jointly define Portfolio/ Category strategy with them

- Get product development, testing done 


- Deploy products through Private brand 


- Manage regular engagement 


Market research:

- Market & Retail Insights for On-Line/ Off-Line markets within India & Overseas


- Consumer Insight

Key competition insight - Product Development Strategy:

- Consumer insight

- Need space identification for new Product Development

- Competition Insight for current online/ offline products, to define benchmark products

- Define product development brief basis our insight and customer understanding

- Testing products through expert panel to create winning product - Business Development Strategy:

- Portfolio to play

- Category strategy

- Target Customers

- Customer Acquisition strategy

Educational details / Skill Sets :

- Bachelor's degree with Masters in Marketing management from reputed institute. Even Engineering Graduate will do, with good experience

- 5-8 years- experience in Private Brand FMCG Business/ consulting/ FMCG/ Investment banking etc.

- Person needs to be well versed in digital as well as traditional media

Women-friendly workplace:

Maternity and Paternity Benefits

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