Business Development Manager - FMCG

Job Responsibilities :

Top Account Management :

- Engaging with Private Brand team for key accounts

- Get Insight for customer/ consumer requirement

- Jointly define Portfolio/ Category strategy with them

- Get product development, testing done

- Deploy products through Private brand

- Manage regular engagement

Market research :

- Market & Retail Insights for On-Line/ Off-Line markets within India & Overseas

- Consumer Insight

- Key competition insight

Product Development Strategy :

- Consumer insight

- Need space identification for new Product Development

- Competition Insight for current online/ offline products, to define benchmark products

- Define product development brief basis our insight and customer understanding

- Testing products through expert panel to create winning product

Business Development Strategy :

- Portfolio to play

- Category strategy

- Target Customers

- Customer Acquisition strategy