Business Development Manager - Education

Business Development Manager

Key responsibilities :

- Responsible of Marketing plan and operations for the region.

- Preparation of region's monthly, half-yearly & yearly marketing plan.

- Marketing Budget management and implementation.

- Identify appropriate go to market messaging for specific products.

- Design and execution of a communication strategy.

- Proactively offer strategic campaign recommendations.

- Ability to present reporting and analysis of campaign performance

- Fully understand business objectives (e.g. generate walk-ins/ leads/sign-ups, increase sales for key products etc) and be able to translate this into traffic strategy and action plans

- Tracking of conversions of leads generated through various campaigns.

- Exposure to tools and techniques of online traffic generation. (Display, SEO, PPC, email, etc)

- Build and manage database of potential students and counselling prospective students.

- Creation of a set of company product presentations for BD team within branding guidelines.

- Developing business through Institutional tie- ups with colleges and schools. Negotiation and finalizing deal with the academic institutions and nurturing the alliances.

- Ensuring local level direct marketing activities implementation.

- Participate and carry out seminars, workshops and other BTL activities.

- Competitor Analysis and benchmarking

- Responsible for availability of Brochures and marketing material.

- Daily administration of the marketing function and management and support to the BD team

- Ensure skill development of self and team on product offering on a periodical basis.

- Collaborate with management, operations, accounts and external stake holders.