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06/04 HR
HR at Vito India

Views:875 Applications:301 Rec. Actions:Recruiter Actions:190

Business Brand Manager - Private Label (7-15 yrs)

Mumbai Job Code: 910731

- This is a newly created role, wherein the incumbent will work closely with the Directors to launch new brands.

- The role will encompass taking a concept from ideation stage to strategically designing the products and brands that deliver results.

- He/She will design & implement an innovation process and build a steady pipeline of new products for company's business growth across categories of interest.

- Responsible for P&L, NPD, store activations, seasonal planning, pricing and margins across all categories private labels.

- He/She will analyze the category performance, consumer trends, and competitive product offerings in terms of packaging features, benefits, and price points to define innovation possibilities.

- KRAs will include share inputs at the time of ideation & drive NPD/ Innovation, generating consumer insights, branding, packaging & product design, distribution strategy, marketing strategy, and PR.

- This team will be the incubation hub for new brands within the Co & use the company playbook.

-He/She will be responsible for end-to-end strategy, P&L, NPD and pricing and margins across all new products. Help identify, build, grow the brand and then handover to the team.

- He/she will work with external agencies to come up with the design, creative, and content.

7+ years of experience

- Candidates with understanding of consumer trends, products marketing function, brand strategy, innovation, and overall marketing operations (preferably in the personal care/wellness/healthcare space)

- Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.pt from ideation stage to strategically designing the products and brands that deliver results.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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