Business Analyst - Digital & eCommerce Domain - FMCG

Rediscover - Return to Work Programme - for WOMEN with a minimum one year career break by RB ( Reckitt Benckiser)

Scope and Dimension of the Role:

The person will report to the Regional BSI Director - South of Asia. She will be the single point of contact for the e-commerce team for any automation/analytics/reporting requirements across e-commerce platforms and brands, and for any digital innovation projects. She will liaise with the internal stakeholders in e-commerce, digital marketing, global BSI, and external partners & help drive synergies.

Internal: E-commerce team, Digital Marketing team, Consumer relations team, Global BSI External: Creative Agency, Technology partners and vendors

Role Description :

Main responsibilities of this role are:

- Own the design, development & enhancement of the in-house e-commerce business intelligence platform (explode)

- Analyse E-com reports and identify gaps across tracked metrics like on-platform availability, content, share of search, ratings and reviews

- Insight generation to identify key drivers of e-commerce sales and optimize spends and ROI on marketing investments

- Enable and drive performance marketing via attribution model

- Analyse eRetailer offtake, market share data and basket purchase data to benchmark performance and identify opportunities for eCommerce team. Share insights with eCommerce team to build into business strategy.

- Coordinate with KAMs, brand managers and agency partners to plug gaps

- Competition mapping & tracking reporting

- Interact, negotiate, manage relationship with external partners and internal stakeholders

- Liaise with digital marketing team and collaborate on digital strategies

- Manage initiatives with E-commerce on automation requirements, leveraging IT as an enabler to better sales efficiencies

- Manage the internal BPM application and ensure smooth operation

- An experience in Digital marketing tools like DV360 or Adobe Analytics will be preferred

Personal Attributes :

- Resilience is essential

- High level of customer service, effective communication and team skills - Results oriented and entrepreneurial

- Problem solving and decision-making skills, with an ability to think outside the box

Professional Attributes:

- Proven track record of delivery and must be able to demonstrate outstanding project management and technical skills

- The business language in RB is English, therefore fluency in this language is essential. Fluency in other languages(s) is advantageous