Director at Upamp Business Solutions
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Business Analyst - Consumer Strategy - BFS/FMCG (1-6 yrs)
Business Analyst Consumer Strategy
Requirements :
- Strong analytical background and critical thinking
- Experience with any scripting language
- Strong organizational skills and attention to detail
- Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
- Engineering and Technical degree mandatory
- Good interpersonal and communication skills
- Marketing / Advertising / Analytics related experience is preferred but not necessary
- Create case studies by analyzing past TV viewership and campaign exposure data
- Work with the product management team in ideation and developing new tools to enhance the existing products and increase capabilities of the team.
- Research on TV viewership behavior, Industry-wide Ad spend on TV for online publication/news, Digital campaign performance, e.g. Effect of the absence of live sports (due to Covid-19) on TV viewership trends
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