Business Analyst - Consumer Strategy - BFS/FMCG

Business Analyst Consumer Strategy

Requirements :

- Strong analytical background and critical thinking

- Experience with any scripting language

- Strong organizational skills and attention to detail

- Ability to thrive in a fast-paced, high-volume, and deadline-driven environment

- Engineering and Technical degree mandatory

- Good interpersonal and communication skills

- Marketing / Advertising / Analytics related experience is preferred but not necessary

- Create case studies by analyzing past TV viewership and campaign exposure data

- Work with the product management team in ideation and developing new tools to enhance the existing products and increase capabilities of the team.

- Research on TV viewership behavior, Industry-wide Ad spend on TV for online publication/news, Digital campaign performance, e.g. Effect of the absence of live sports (due to Covid-19) on TV viewership trends