06/06 Robin Mukherjee
Manager - Human Resources at Burman Hospitality Pvt. Ltd

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Burman Hospitality - Chief Marketing Officer (12-18 yrs)

Delhi Job Code: 705857

Looking forward from Hospitality & QSR Industry only

Menu & Calendar Management

- Develop menu and pricing strategy ensuring product range & pricing is competitive & appropriate in the market

- Develop and manage all aspects of the (rolling 12 month) marketing calendar based on market / consumer insights

- Deliver flawless execution of marketing calendar, including development of all marketing materials, in partnership with cross-functional team (operations, supply chain management, IT, agencies)

- Regularly review and update menu design and layout to showcase all relevant platforms (value, bundled value, innovation, snacking, shareables, beverages, etc.)

New Product/Program Development Management

- Prioritize and plan new innovation working with Taco Bell International to ensure strongest and most relevant products are explored for the menu

- Manage strategic promotions to drive transactions including break through innovation, happy hour, entry level value, bundled value, day of the week promotions

Brand Communications

- Drive and develop comprehensive 360 marketing plan for all new product/program launches (social/digital media, trade area marketing, PR activations, influencer marketing, mass media where relevant)

- Generate excitement and buzz for the Taco Bell brand and products through PR activations, events and collaborations

- Drive strategy and manage content (with agencies) for key social media sites such as Facebook, Instagram, Twitter, relevant in-country platforms

Local Store Marketing (including New Openings)

- Ensure effective local store marketing activity is in place to drive sales and awareness for existing restaurants

- Develop effective strategies for new store openings that drive buzz and headlines

WORKING RELATIONSHIPS:

- Taco Bell International

- Maintain consistent open dialogue with Taco Bell International team to ensure brand standards are being met and appropriate approvals of key marketing strategies and materials are achieved

- Cross functional teams (operations/training, R&D, supply chain management, finance, IT, etc.)

- External agencies where appropriate- Menuboard design, media, PR, social, digital & creative

KNOWLEDGE AND SKILLS REQUIRED:

The ability to:

- Demonstrate strategic thinking and a marketing mind set

- Effectively manage a broad and varied range of marketing activities

- Manage multiple projects at pace, defining and adhering to timescales and delivering excellent execution

- Be a self-starter and have a great capacity to work autonomously

- Present information to a high standard

Skills:

- Strong interpersonal skills as will be required to interact at senior level with internal organization, Taco Bell International and external agencies

- Excellent verbal and written communication skills

Education

Bachelor's Degree - Emphasis in Marketing

Experience

- Minimum 10-16 years relevant post degree marketing experience, preferably in consumer packaged goods or retail. 


- Demonstrable, broad based commercial experience and a record of helping to drive profitability and market share within consumer products, services or retail environments. 


- Experience launching new products or brands from conception to launch with proven business results. 


- Extensive knowledge of the local consumer mindset and market including culture, trends, etc.

- Experience with new media (digital/mobile/social) preferred.

- English speaking/writing skills strongly recommended in order to have required communication with Taco Bell International team and leverage important know-how.

Women-friendly workplace:

Maternity and Paternity Benefits

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