BukuKas - Senior Specialist - Performance Marketing

Job Description :

- Understand user behaviour during acquisition, conversion, and retention stages by studying the funnel aspects, product features and user activity to obtain a holistic understanding of the product.

- Strategise, implement and experiment (A/BTest) new creative communication ideas

- Formulating and executing the customer retention strategy to drive traffic, retargeting, repeat usage by working closely with the Product, Tech and UX teams.

- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimisation, A/B tests,etc.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication

- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

- Stay abreast of and recommends mobile & email marketing best practices.

- Take initiatives, identify pain points, improvement areas, and work towards achieving a solution.

- This role requires a high degree of stakeholder management and provides exposure across departments

- Should be familiar with Attribution Platforms like Branch. Basic understanding of fraud.