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Talent Acquisition Team at Britannia

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Britannia - Manager - Urban Distribution Development (6-9 yrs)

Mumbai Job Code: 853565

Skills - Sales

Job Description :


Position Title: Urban Distribution Development Manager


Function: sales

Key Stakeholders:

Internal:1. RSM/SOM/ASMs 


2. BDM 


3.Brand/Category Managers 


3. Supply Chain representatives 


4. IT SPOC 


5. SDM Team


External:


1. Consultants 


2. Vendors (IT / Trade activation/ Visibility Impact agencies)


Educational Qualification: PG / Graduate

Experience: 6-9 Years Experience


FMCG Industry

Position Overview:

- To plan and execute the Urban Distribution development at a region level, work closely with the team to drive urban business and distribution agendas, drive GTMs in the region, manage urban channel programs, driving front line sales force & managing trade spends.

Desired Competencies:


- Distribution knowledge, Market Execution, Business Development, Trade Marketing, Budgeting, GTM Planning & Execution, Knowledge of Channel programs

KEY RESPONSIBILITIES:

1. Ensure Distributor level route to market implementation and hygine.

- Setting objective for distributors in Route to market.


- Observe salesman operations in the given markets.


- Align sales team to adhere to the corporate guidelines.


2. Field Effectiveness & people development.:


- Working closely with the sales team to drive field efficiency at a salesman level.

- Driving business through ground sales team through sku level drives.


3. Ensure effective implementation of visibility initiatives in the market :


- Identify the geography/channels/ outlets for visibility implementation

- Identify appropriate visibility intervention (boards, pillars, counters etc) basis budgets


- Coordinate with sales team for effective execution


- Create awareness on how to use visibility material


4. Develop & execute regional level BTL programs, channels, and trade and brand activations

- Plan & provide support for activations based on RSM brief:


- Activation during festivals


- On-ground brand-led activations


- Channel activations


- Geography activations


5. Planning and executing the GTMs across channels

- Planning for various GTM's in the region.


- Aligning various stakeholders for the planned distribution and sales plan.


- Track GTM details for the period for the committed delivery.


Contact -

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Women-friendly workplace:

Maternity and Paternity Benefits

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