25/09 Britannia Careers
Talent Acquisition Team at Britannia

Views:1620 Applications:602 Rec. Actions:Recruiter Actions:0

Britannia - Manager - Urban Distribution Development (6-9 yrs)

Kolkata Job Code: 851125

Job Description - Position Title: Urban Distribution Development Manager

Function: sales

Key Stakeholders:

Internal:


1. RSM/SOM/ASMs 


2. BDM


3.Brand/Category Managers


4. Supply Chain representatives


5. IT SPOC 4. SDM Team


External:1. Consultants 2. Vendors (IT / Trade activation/ Visibility Impact agencies)

Educational Qualification : PG / Graduate

Experience : 6-9 Years Experience

FMCG Industry


Position Overview:

- To plan and execute the Urban Distribution development at a region level, work closely with the team to drive urban business and distribution agendas, drive GTMs in the region, manage urban channel programs, driving front line sales force & managing trade spends.

Desired Competencies:

- Distribution knowledge, Market Execution, Business Development, Trade Marketing, Budgeting, GTM Planning & Execution, Knowledge of Channel programs


KEY RESPONSIBILITIES:

- Ensure Distributor level route to market implementation and hygine.

- Setting objective for distributors in Route to market.


- Observe salesman operations in the given markets.


- Align sales team to adhere to the corporate guidelines.


- Field Effectiveness & people development.

- Working closely with the sales team to drive field efficiency at a salesman level.


- Driving business through ground sales team through sku level drives.


- Ensure effective implementation of visibility initiatives in the market

- Identify the geography/channels/ outlets for visibility implementation


- Identify appropriate visibility intervention (boards, pillars, counters etc) basis budgets


- Coordinate with sales team for effective execution


- Create awareness on how to use visibility material


- Develop & execute regional level BTL programs, channels, and trade and brand activations

- Plan & provide support for activations based on RSM brief:


- Activation during festivals


- On-ground brand-led activations


- Channel activations


- Geography activations


- Planning and executing the GTMs across channels

- Planning for various GTM's in region.


- Aligning various stakeholders for the planned distribution and sales plan.


- Track GTM details for the period for the committed delivery.


The Apply Button will redirect you to website. Please apply there as well.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.