Bright Capital Inc - Manager - Performance Marketing - Search

Company :

- Bright Money is a Consumer FinTech company based in San Francisco, USA, and Bangalore, India. It builds consumer digital products that use Artificial Intelligence to improve how people make personal financial decisions, with their credit cards, checking accounts, and personal savings.

- The Bright team has a strong background in Artificial Intelligence and Data Sciences. The team was founded by Avi Patchava (former McKinsey, InMobi), Petko Platchkov (former McKinsey, CommuterClub founder), Varun Modi (former InMobi), and Alexander Seyfert (former Amazon, Yahoo). Bright has raised over +$30m from leading investors including Naveen Tewari - Founder InMobi, and

- Kunal Shah - Founder Cred) and 4 Venture Capitalist funds: Sequoia, Falcon Edge, Hummingbird, and Oakhouse partners.

Role & Responsibilities : 

Key Responsibilities:

- Create, optimize, and execute campaigns across Google Adwords, Bing Ads, Yahoo/Gemini, and other Search Engine Marketing opportunities

- Write, review, and optimize PPC ad copy

- Assess keywords and build a strategy around PPC optimization

- Develop and run experimentation to improve account performance - Test and learn fast

- Stay abreast of industry trends and best practices in Performance Marketing.

- Manipulate and analyze large, complex data sets turning them into actionable business insights.

- Develop and run quantitative analysis, reports, and more with the end goal of supporting our marketing efforts.

- Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learned and growth opportunities capitalized.

- Constantly find methods to increase efficiency through automation and tools.

- Support our SEO strategy and provide input on best practices to increase the effectiveness of content.

Required Skills:

- 3 to 5 years experience in performance marketing in direct to consumer or e-commerce space (agency experience is fine, startup preferred)

- Experience in campaign performance PPC with a proven track record of success in the channel (expert knowledge on search)

- Deep knowledge and hands-on experience in managing search and SEO marketing initiatives.

- Strong technical skills in data manipulation using SQL, Tableau, or Excel.

- Experience in pre and post-campaign analysis.

- Excellent communication, organizational, and project management skills. Ability to work between teams, functions, and geographies, with high autonomy and little guidance.

- Communication and collaboration experience with product and partnership teams.

- Experience working with marketing cross-functional teams including creative, research, analytics, and media.

- Experience with mobile apps' measurement (user acquisition, re-engagement) is a plus.

Strong work ethic and positive team attitude.

What is in for you?

- You will build the cross-functional skills to one day become a Start-up Founder, building your own company.

- You will build an in-house marketing automation platform - trained by Tech founders and data scientists who have this expertise.

- You will build a deep end-to-end understanding of building a customer-focused financial product from scratch.