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Brick&Bolt - Director - Marketing - IIM/IIT (2-10 yrs)
Director - Marketing
- You will be in charge of leading our company's marketing efforts and will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share.
Responsibilities:
- Participate in the development of branding and corporate identity initiatives
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
- Develop and manage marketing budgets
- Develop sales forecasting and product branding plans
- Establish and grow a target market share
- Monitor costs and budgets
- Conduct customer, brand and product research initiatives
- Offer expert advice to develop innovative advertising, public relations, social media and events
- Negotiate with media partners to guarantee advantageous contracts
- Work with new business development team and sales teams on brand initiatives
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
- Demonstrate excellent communication and interpersonal skills
- Supervise a marketing team, including hiring, training, workloads, schedules and deadlines
- May oversee the operation of a company's website or email marketing program and provide analytics review
Qualifications for Director of Marketing :
- Master's in marketing or an MBA
- Ability to manage multiple projects at once
- Ability to communicate effectively in speech and writing
- A customer focused attitude
- Content creation experience
- SEO and PPC experience, certifications preferred
- Strong drive for results
- Ability to collaborate with cross-functional teams
- Ability to analyze problems and create a solutio
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