Brick & Bolt - Head - Digital Marketing

Digital Marketing Manager

Roles and Responsibilities :

- Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth.

- Driving activations and repeat transactions from users.

- Identifying, developing & optimizing growth/marketing channels.

- Work to constantly increase the organic traffic through SEO

- Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.

- Re-engaging with users to increase their time spent on the site or app.

- Evaluate and optimize the end-to-end Sales Funnel.

- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.

- Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.

- Optimize allocation of budget & drive continuous improvements in key metrics.

- Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.

- Regularly follow market trends & implement the latest marketing tools & strategies.

- Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.

- Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.

- Reviews & reporting with other teams & internal stakeholders.

Requirements :

- 8+ years of overall experience and 5+years in Digital Marketing (Startup/Tech Realty industry experience would be an added advantage.)

- Experience in leading teams

- Strong understanding of the User Funnel for acquisition & retention.

- Great communication skills (verbal and written), analytical skills, and presentation skills.

- Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)

- Strong understanding of Remarketing campaigns.

- A strong grasp of web analytics, A/B testing, and metrics-driven marketing.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Highly proficient in Excel, Database query.