Manager HR at Brandscapes Consultancy Private Limited
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Brandscapes Worldwide - Manager/Senior Manager - Insight Mining (4-9 yrs)
We are looking for a master storyteller, with a high degree of confidence with all shapes and forms of data - numeric sales data, consumer research data, social media chatter, brand reviews, etc. and the ability to find linkages between disparate date sets to come up with a sharp business point of view.
Manager/Senior Manager
- Manage client expectations and understand the larger business or marketing problem from their perspective.
- Leverage multiple marketing data sources - both quantitative and qualitative - to extract insights and augment the same through relevant secondary research to inform marketing decisions.
- Distil the core insights from multiple data sources that provoke action by addressing the "So What?" and "Now What?" questions.
- Hands on experience of multiple market research methodologies and analytics protocols.
- Deep experience with use of statistical multivariate techniques - Factor Analysis, Conjoint Analysis, Cluster Analysis, Regression Modeling, Max-Diff Analysis, Price Modeling, etc.
- Ability to make impactful presentations over digital platforms.
- Digitally savvy - aware of digital life and behavior's of today's netizens, analyze social media trends.
- Passionate about experimenting with new ideas and solutions.
- Strong Experience in Quantitative Consumer Research
- Atleast more than 2 years of experience in proposal writing, Client relationship management, account management and team management
- Should have worked on minimum 2 clients and across minimum 3 study types in a delivery & managerial role
Skills
- MBA with specialization in marketing /communications
- Demonstrable strategic thinking abilities, business-orientation
- About 3-7 years of experience in brand strategy, brand communication, marketing research, marketing consulting or CI role.
- At least 1 year of team management experience
- Ability to converse with clients and distil the critical marketing issues that need to be tackled.
- Experience in handling multi-country scenario assignments
- Excellent command over English language, both written and spoken
- Ability to make impactful presentations over digital platforms.
- Entrepreneurial mind set, with a high tolerance for ambiguity
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