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19/11 Anupama
Leadership Hiring at LakshHR

Views:6450 Applications:490 Rec. Actions:Recruiter Actions:14

Brand & Product Management Role - Luxury Products- IIM/XLRI/FMS/MDI (7-15 yrs)

Bangalore Job Code: 635148

Job Profile

Conceptualizing and Launching products

- Managing product lifecycles - new product launches, product range management, liquidation, Pricing, Packaging, effective display etc.

- Cluster & Stocks Management: Display of clusters, tracking retail sales and stocks of clusters

- Tracking consumer needs, changing consumer preferences, trends and accordingly launching new products and changing relevant product mix.

- Product availability - supply at national level against plan & sales forecast - collaboratively with SCM team. Distribution strategy for new products

- Liasoning with internal (design, sourcing, NPD ) & external agencies (vendor, CFAs, Supply chain) to deliver unique / relevant collections to the market

Developing and executing the advertising & promotion plans

- Includes mass media, local level advertising, PR, Digital media, Channel specific promotions, etc.

- Interacting with advertising, media, Digital mktg and PR agencies to effectively execute these plans

- Analyzing the marketing effectiveness of campaigns.

- Assisting in development of brand strategy

Customer understanding & engagement

- Profiling buyers, customer engagement, customer buying behaviour, etc.

- Developing a deep understanding of customers by personal interaction and through formal research

- Engaging with the target consumer through DMs and other initiatives

Digital marketing

- Developing & Driving the Digital Marketing Plan (Internet & mobile)

- Maintain documentation on spends, dockets etc.

- Act as bridge between front end sales team and brand to deliver on all day to day marketing support required (ideation and implementation)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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