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Associate Consultant at Bask HR
Views:345 Applications:123 Rec. Actions:Recruiter Actions:60
Brand Marketing Role - EdTech (4-9 yrs)
Brand Marketing
- Development of core Brand elements such as brand positioning, tonality, and value proposition. etc.
- Strategize, plan and execute all online & offline brand marketing campaigns with the goal to build awareness & trust of the brand
- Conduct benchmarking & research in order to develop a deep understanding of the TG
- Be the Brand Custodian, ensure adherence to brand guidelines and maintain consistency across all external/internal touchpoints
- Manage all brand partnerships/alliances/IPs which can help create awareness and drive traffic to the touchpoints
- Manage campaign budgets, analyze and report basis the defined campaign success metrics and optimize accordingly
- Evaluate, Onboard & Manage Agencies / Vendors to ensure creation of high quality content and creatives
- Lead Creative development by collaborating with inhouse design & content teams
- Own Social Media marketing initiatives
- Responsible for developing and managing the PR roadmap and calendar with PR agency/s
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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