Brand Marketing Role - BFS/FMCG

What does a brand manager do?

Brand managers are the people who shape a company's outward image. To do that, you'll need to uncover consumer insights and deliver innovative marketing campaigns. We'll turn to you to learn what can attract our customers and prospects and how we can improve customer experience. If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you. Ultimately, you'll help us improve our company's reputation and drive growth.

Responsibilities :

- Action and analyze consumer insights mining

- Communicate our Brand Positioning and mission

- Translate brand elements into plans and go-to-market strategies

- Collaborate with other team members working on brand initiatives

- Lead creative development to motivate the target audience to - take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

Ideal Candidate :

- Proven working experience as Brand/Marketing communications manager

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices