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Team Leader - Sourcing at ACH Management Consultant Pvt Ltd
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Brand/Marketing Manager - Paints Segment (4-10 yrs)
Brand/Marketing Manager Paint Segment
Role : Brand/Marketing/Product Manager
Job Location : Mumbai
Kindly apply appropriately ASAP.
The incumbent :
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.
- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.
- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Organization while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy of the Organization to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of Organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Specifications Required :
- Tier 1/ Tier 2 B School passout
- Minimum years of experience - 4-10 years
- Must have sales exposure during his career
- Must have done Pan India brand management for at least 4 years in any good Paint & FMCG company.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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