06/06 Mohit Gupta
Consultant at RGF Professional

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Brand Marketing Manager - Mobiles (3-5 yrs)

Bangalore Job Code: 706103

Manager, Brand Marketing - Category: Mobiles

Who you are:

- A Brand Strategist with passion for brand building who has hands-on understanding of brand development, brand building and GTM

- A Brand Evangelist who cannot just shape existing brands and but has the drive to help scale and deliver on business metrics

- A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders

- Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems.

Core Responsibilities

- Would contribute to the Brand Development, campaigns and Go-to-Market strategies for (a) Mobiles Category (b) Product / Variant Launch Campaigns

- This is a marketing role for the Mobiles category focused on driving the growth & GMV for the category, through product launches and category development.

- The role also involves crafting comms and deployment, across relevant touch points with the consumer



Must haves:

- Ability to translate complex business and consumer tasks into propositions & campaign ideas with deep consumer connect

- Be comfortable with both creative and business dimensions of marketing

- Comfortable to strategize and execute large scale brand and marketing communication campaigns

- Think about brand beyond communication and develop a holistic brand experience across consumer touch points

- Understand the partner eco-system to bring the right business partners to a project and help nurture those relationships

- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

Key Partners to work with :

- Biz Category Team ( Internal ) : Degree - High

- Biz Fin Team ( Internal ) : Degree - Medium

- Media Planning Team ( Internal ) : Degree- High

- Creative and Digital Agency ( External ) : Degree - High

- Procurement Team ( Internal ) : Degree - Medium

Women-friendly workplace:

Maternity and Paternity Benefits

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