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15/01 Narayan Iyer
Business Head at PAN India Recruiters

Views:865 Applications:295 Rec. Actions:Recruiter Actions:21

Brand Marketing Manager - FMCG/Food Industry (8-12 yrs)

Bangalore Job Code: 882304

Brand Marketing Manager - Indias Fastest growing Food Co

Category Handled - Food

- Developing and implementation of annual and quarterly calendar of marketing activities in line with business strategy and stakeholders

- Key role includes devising brand communications and thereby aligning with key stakeholders (interface) and agencies (creative, media - ATL / BTL) for planning and execution of brand plan.

- Competitor comparison and product benchmarking. Identifying target segments and understanding client requirements.

BTL : Increasing Counter level visibility through branding and merchandising, Exhibitions, On Ground Activations, Product launches and other innovative activities

Budget Planning :

- Designing and executing training modules, schemes, events, conferences & BTL activities for channel partners.

- Handling on ground activations and visibility campaigns

- Visiting markets PAN India to understand internal and external business challenges and develop strategy to overcome the same.

Candidate Requirement :

- Full time MBA .

- Candidates from : Specified Product-line only apply - FMCG - FOOD / JUICES / BEVERAGES / SPICES / DAIRY PRODUCT / ENERGY DRINK

CANDIDATES FROM - SOUTH ZONE - ONLY PREFERRED

Narayan - 9819147645
Pan India Recruiters

Women-friendly workplace:

Maternity and Paternity Benefits

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