Senior Manager - Recruitment & Operations at Striver HR Consulting
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Manager - Social Media (7-9 yrs)
Roles & Responsibilities:
- Expressing our brand's tone of voice creatively through different channels and owing channels like social media, ATL/BTL and other digital channels.
- Managing the design and copywriting team with demonstrated ability to lead projects end to end from ideation to execution
- Develop the integrated marketing plan maintaining the brand guidelines
- Ensuring clarity & consistency in various offline & online media, along with keeping a focus on upgrading visual appeal.
- Responsible for enhancement of consumer experience on various digital/non-digital platforms and enhance brand visibility to a leader in the category
- Plan, manage and execute content activities (short form) to ensure user engagement and information reach.
- Drive creative experiments to increase CTRs, retention, engagements and other KPIs
- Collaborate and coordinate with tech & other teams for delivery of creatives.
- Manage the agency lifecycle.
- Strategizing the content and brand plan for all the consumer touch points with a high focus on digital
Qualifications & Skill Sets
- 7+ hands on experience in brand marketing.
- MBA in marketing or Mass Communication required.
- Strong understanding of digital and social platforms, as well as their use within marketing
- Hand-on experience in brand management, promotions, influencer marketing & social media management
- Creative mindset with an ability to produce new ideas
- Strong planning, management & analytical skills.
- Outstanding communication (written & oral skills) and interpersonal skills
- Ability to manage multiple projects at one time to meet aggressive deadlines
- Self-starter who can work independently to solve different business problems
- Should have a strong point of view on content wrt users perspective & psychology
- Should be proficient working on spreadsheets and Microsoft office applications.
- Prior writing experience in astrology and agency is preferred.
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