Brand Marketing Lead - D2C

Role Overview:

Seeking a Brand Marketing Leader with proven startup experience who has successfully scaled consumer brands to 100Cr+ in revenue. This role involves leading brand growth, community engagement, and strategic marketing initiatives for a fast-scaling consumer company.

Key Responsibilities:

- Own and execute end-to-end brand strategy across digital and offline channels.

- Create and drive impactful marketing campaigns aligned with brand positioning.

- Lead storytelling, influencer collaborations, and community engagement programs.

- Develop and measure brand health KPIs such as awareness, recall, and NPS.

- Collaborate with product, performance, and sales teams to ensure brand alignment.

- Translate consumer insights into actionable marketing decisions and brand innovations.

Must-Have Qualifications:

- Demonstrated experience in scaling consumer brands, ideally from startup to 100Cr+ revenue.

- Strong foundation in brand building, storytelling, consumer psychology, and communication strategy.

- Experience in developing integrated marketing campaigns across media platforms.

- Strong analytical and creative mindset with team leadership capabilities