Brand Manager - Wellness/Fitness

Brand Manager :

We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness, and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behaviour, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analysing data, developing go-to-market strategies, and reporting on brand performance.

Brand Manager Responsibilities :

- Researching and analysing consumer behaviour, market trends and competitor activity.

- Establishing budgets, performance specifications and sales estimates.

- Developing and implementing strategies that resonate with the target market.

- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

- Building brand awareness and increasing brand value and profitability.

- Measuring and reporting on campaign performance and assessing KPIs and ROI.

- Collaborating with different teams - Product, Performance Marketing, Design, Tech

- Overseeing the production of advertisements, promotional materials and mail campaigns.

- Ensuring that messaging and marketing activities are aligned with brand and company values.

Brand Manager Requirements :

- Minimum 4 to 6 years of experience in developing brand and marketing strategies.

- Previous experience in working at an early stage start up is an added positive factor

- Experience in digital marketing as a mandate. Someone who has managed social media content, digital campaigns.

- Has a bias for measuring campaigns and all marketing efforts and making progress on the metrics and evolving them with time

- Hands-on attitude for getting things done