Brand Manager - Wellness Business

Responsibilities

- Define the vision, strategy, architecture and extension plans for the brand to drive revenue growth and profitability

- Responsible for the top line and bottom line for the Brand across all channels

- Prepare annual marketing plans for the Brand/Category

- Develop and Execute brand activation plan consisting of ATL BTL consumer activation campaigns, new product launches, digital marketing initiatives, in store promotions etc across all channels ( MT, E Commerce and exports) in coordination with the Marketing head

- Liaison with media agencies to drive effective campaigns ensuring desired ROI is achieved against planned marketing spends

- Conduct market research to understand the consumer behaviour and trends to ensure that the category remains on the leading edge of innovation

- Champion the innovation strategy, from ideation to in market launch across the categories channels

- Work closely with different businesses to define the opportunity and guardrails based on marketing budgets

- Work closely with all departments including Sales, E commerce, Operations, Supply chain and Finance to ensure execution of the brand strategy

- Ensure success of new product launches through effective project management and branding strategies