Brand Manager - Startup

About the company, start up based out Gurgoan deals in financial product

Job Responsibilities:

Key Requirements:

Proven working experience as brand manager or associate brand manager on a consumer internet brand.

- At least 6 years experience with minimum 3 years in a Brand Manager role.

- Drive for results and leaderships skills

- Excellent understanding of the full marketing mix

- Highly creative with ability to think out of box

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Attention to detail and quality obsessed

- Strong analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

- Comfortable working with numbers, metrics and spreadsheets

- Excellent command of the English language

MBA degree in marketing

Brand Manager Key responsibilities:

- Analyze how our brand is positioned in the market for both lender and borrower audiences.

- Crystalize targeted consumers insights for both lenders and borrowers

- Take brand ownership and provide the vision, mission, goals and strategies

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

- Lead creative development and create motivating stimulus to get targeted audiences to - take action- via Brand Campaigns

- Establish Brand Campaign performance criteria and sales estimates.

- Measure and report performance of all Brand campaigns, and assess against goals (RoI and KPIs like Brand Awareness & Recall)

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee and execute marketing and advertising activities for Branding.

- Measure, Monitor and Improve Product Distribution and Consumer Reactions

- Align the company around the brand's direction, choices and tactics