Job Role:

The Brand Manager - Spices will be responsible for developing and managing marketing programs in specific channels, supporting business objectives, leading acquisitions, fostering consumer retention, providing sales support, and advancing brand building.

Roles & Responsibilities:

- Be all over food/flavor trends and emerging consumer "foodie" actions, competitive activity in and outside the category to anticipate changes and recommend opportunities for our brands.

- Demographic changes in media consumption trends, new platforms to engage the target, and trends in order to anticipate consumers' desires for new products.

- Guerilla marketing ideas/tactics to drive "episodic" advancement of our brands. Align and track with annual KPIs

- Challenge the status quo and reshape the paradigm

- Helps lead the execution of our brand positioning, including all elements of the marketing mix, including but not limited to Brand "voice", Product Portfolio, Consumer Messaging, Packaging, Pricing Strategies, Distribution Strategies, etc.

- In concert with the Leadership team serves as a strong interface with agency partners working closely on communication strategy and creative output and means to execute.

- Business insights and analogs of "challenger brands" that will allow the company to understand consumer, competitive, and the evolving marketplace landscape, ad/media strategies that will allow us to capitalize on trends more effectively than larger competitors with more resources

- Marketing communication to include traditional as well as non-traditional awareness building/advertising, PR, social/digital media, sampling and event activities, and other consumer activation tactics.

- B2B engagement and communication plans include PR campaigns, email list management, and digital.

- Works with internal commercial/sales organization to develop branding & selling sheets and decks

- Committed to communicating, promoting, and supporting the company vision and values, and modeling the expected behaviors

- Develop a marketing strategy to meet business growth objectives

- Develop a strong understanding of customer behavior and expectations in the Foods/ Spices category.

- Developing new categories within the brand along with New Product Development responsibilities, collateral materials for ATL, BTL activities, product mix

- Consumer research & insight, proactive approach for new launches & campaigns

- Developing brand plans, marketing strategies, communication, promotions and implementation pan India

- Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

- Responsible for managing the portfolio team, providing clear guidance and direction in developing and implementing strategic marketing plan

- Guiding the day to day activities of the marketing team

- Developing annual brand plans in partnership with the sales and insight teams, leading cross-functional innovation teams

- Responsible for complete ownership of product category from concept to go to market strategy

- Provide detailed business plan of the product/category including contribution per product/product category.

Requirements:

- Excellent presentation skill and demonstrate ability to solve problems and resolve issues, analyze data, trends and systems and suggest appropriate information and insights.

- Excellent verbal and written communication skills.

- Excellent teamwork skills, coordination with advertising, media and promotions agency.

- Experience in Brand Marketing

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