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01/09 Sagar Shinde
Team Leader - Sourcing at ACH Management Consultant Pvt Ltd

Views:1163 Applications:350 Rec. Actions:Recruiter Actions:70

Brand Manager/Senior Brand Manager - Hair Colour - IIM/ISB/MDI/FMS (4-10 yrs)

Anywhere in India Job Code: 488246

Brand Manager/SBM - Hair colour

- Develop a marketing strategy to meet business growth objectives

- Develop strong understanding of customer behaviour and expectations in Hair Colour category

- Drive the ATL, BTL and direct marketing initiatives

- Developing new categories within brand along with New Product Development responsibilities, collateral materials for ATL, BTL activities, product mix

- Consumer research & insight, proactive approach for new launches & campaigns

- Developing brand plans, marketing strategies, communication, promotions and implementation pan India

- Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

- Responsible for managing the Hair Colour portfolio team, providing clear guidance and direction in developing and implementing strategic marketing plan

- Guiding the day to day activities of the marketing team

- Developing annual brand plans in partnership with the sales and insight teams, leading cross-functional innovation teams

- Responsible for complete ownership of product category from concept to go to market strategy

- Provide detailed business plan of the product/category including contribution per product/product category

Education & Relevant Experience :

MBA in marketing from Tier I Institute with 3-5 years of experience in Hair colour

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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