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13/07 Anitha Sankar
Senior Manager Recruitment at Ciel HR

Views:1495 Applications:391 Rec. Actions:Recruiter Actions:26

Brand Manager/Senior Brand Manager - FMCG (8-10 yrs)

Chennai Job Code: 949857

1. Developing in-depth understanding of the Category

2. Market, Category & Brand assessment for each of the products developed

3. Estimating market potential, planning launch quantities

4. Conceptualizing & developing products across brands in line with respective core brand strategies

5. Creating GTM (Go To Market) strategy for new products

6. Participating in Market Research & understanding consumer need-gaps

7. Collaborating with R&D, Packaging teams to develop products to address consumer need-gaps

8. Packaging development including design & structure of products

9. Iterative consumer interactions to perfect product development including product performance, packaging, etc.

10. Interacting with agencies for creating & executing all creatives to ensure consistency with Mother brand

11. Collaborating with multiple stakeholders to launch new products in time

12. Conducting launch meets & be the one-point communication for all product related details till handing over to EPD (Existing Product Development) Team

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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