Brand Manager/Senior Brand Manager - FMCG

Looking for Brand Manager/Sr. Brand Manager

Desired Profile : MBA/PGDBM from a reputed institute with 5+ yrs of experience in FMCG industry with minimum 3+yrs of experience in handing end to end branding activities in Personal Care/ foods/ Home care products range.

KRAs :

- Developing strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & aligns all the brands plans accordingly.

- Coordinates with creative agencies, research agencies, digital agencies, design agencies to develop suitable brand initiatives.

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.