Brand Manager/Senior Brand Manager - FMCG

We are hiring for a Brand Manager/ Sr. Brand Manager for one of the leading FMCG based out in Gurgaon location.

Experience required: 4-15 Years

Location: Gurgaon

JOB DESCRIPTION:

BUDGET MANAGEMENT

- Ensure the proper management of the Brand Budget to deliver the objectives.

- Plan the spends and review on monthly basis for proper utilization.

MARKETING PROJECTS

- Suggests and implements (within the budget limits) the operational marketing campaign (ATL/BTL/Print/Radio/OOH) to achieve the defined marketing objectives.

- Keeps up-to-date all involved people (Sales team, the Company Management team) on all marketing projects in place.

- Performs analyses of marketing projects versus previously established objectives.

- Responsible for research for understanding consumer insights.

- Hands on the sales figures and trends and responsible for growing the volume and Market share for the responsible brand.

VENDOR / STAKEHOLDER MANAGEMENT

- Ensure healthy & strong vendor management.

- Liaison across stakeholders in functions of Sales, Supply chain, Packaging, Procurement, Creative, Media, Trade Marketing, Production etc.

PACKAGING

- Proposes new ideas/improvement in the current pack and packaging designs which are cost-effective and scalable and are as per market acceptability.

- Manages the implementation projects, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines.

- Be in touch with the quality department for the right product quality control.

POS MATERIAL AND MERCHANDISE DEVELOPMENT :

- Develop innovative Point Of Sales material solution for the brand.

- Propose the 360-degree solution at the store level.

- Closely monitor the development merchandise to support the brand.

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