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23/01 HR
Recruiter at Hirepedia

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Brand Manager/Senior Brand Manager - FMCG (3-5 yrs)

Bangalore Job Code: 1210829

Our client is a well established FMCG (D2C) startup in Bangalore. They are into nature-inspired complete range of Skin Care, Hair Care, and Bath & Body Products. The team is looking to hire Brand Manager/Sr Brand Manager.

Role : Brand Manager/Sr Brand Manager.

Location : Bengaluru

Roles & Responsibility :

The role covers strategic, analytical & executional support to help the brand achieve its business targets.


Job responsibilities include:

- End-to-end management of short & mid-term plans basis the long-term objectives for the solution area(s)

- Market Understanding: Analyzing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the TG, their trigger & barriers; consumer feedback on new launches, etc

- New Products Development (NPD): Managing packaging development, projection alignment with channels, and strategy for product display pages on sales channels

- Communication Strategy & Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc

- Data Analytics: Actively driving measurement & learnings for various marketing initiatives Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors

- Other activities required to support portfolio management, sales support, customer service, etc to drive product success

Educational/ Experience requirements:

- Bachelor's degree (business/marketing expertise pref.), Post grad. in Marketing preferred

- ~3 years of experience in Brand Management, Consumer Marketing, or E-commerce

- Prior experience in direct-to-consumer brands or FMCG brands along exposure to one start-up (in any industry) would be an advantage

- Self-driven, enthusiastic team player; Ability to manage multiple projects simultaneously

- Excellent stakeholder management

- Analytical bent of mind - comfortable around digital data to learn and take better decisions

- Passionate about building lovable consumer brands

Women-friendly workplace:

Maternity and Paternity Benefits

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