Job Profile/Key deliverables:

- Develop, maintain and implement the Brand Plans covering:

- Customer segmentation, competition analysis, brand budget planning

- Plans alignment with current strategic business directions

- Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales

- Price benchmarking with competition and translating the competitor price positioning in the brand maps and marketing plans

- State lever price benchmarking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both

- Managing and ensuring a healthy Product Portfolio for brands

- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team

- Knowledge of ATL & BTL media and how to use it in brand plans

- Briefing the agency; Evaluation of creative

- Local adaptations of brand materials as per regional needs

- Brand Reviews to strengthen strategic alignments for product/brand growth

- Ensure all marketing activities are evaluated in terms of return on investment (ROI) and adetailed review is carried out post activities

- Brand activation with result-orientation and time and cost ownership

- Developing Execution Plan with Roles & responsibilities

- Timeline adherence to execute on-ground plans

- Monitoring and publishing dashboard for all ongoing activities

- Innovative marketing solutions to deliver higher impact

- Identify new platforms for engaging with the customers

- Business case for pilot project & experiment

- Pilot implementation, Learning, Preparing PDCA and scaling up for all India use

- Drive market research for brands with research team

- Briefing the Research Head

- Interaction with the Research team

- Field visit with the Research team

- Aligning actions based on research

- Direct touch with Customer, channel contacts for first hand analysis and implementation of strategies

- Generating insights by regularly visiting markets and working with sales team, these insights would reflect in the brand plans and brand innovations

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.