Brand Manager - Rural - Agriculture

Job Profile/Key deliverables:

- Develop, maintain and implement the Brand Plans covering:

- Customer segmentation, competition analysis, brand budget planning

- Plans alignment with current strategic business directions

- Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales

- Price benchmarking with competition and translating the competitor price positioning in the brand maps and marketing plans

- State lever price benchmarking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both

- Managing and ensuring a healthy Product Portfolio for brands

- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team

- Knowledge of ATL & BTL media and how to use it in brand plans

- Briefing the agency; Evaluation of creative

- Local adaptations of brand materials as per regional needs

- Brand Reviews to strengthen strategic alignments for product/brand growth

- Ensure all marketing activities are evaluated in terms of return on investment (ROI) and adetailed review is carried out post activities

- Brand activation with result-orientation and time and cost ownership

- Developing Execution Plan with Roles & responsibilities

- Timeline adherence to execute on-ground plans

- Monitoring and publishing dashboard for all ongoing activities

- Innovative marketing solutions to deliver higher impact

- Identify new platforms for engaging with the customers

- Business case for pilot project & experiment

- Pilot implementation, Learning, Preparing PDCA and scaling up for all India use

- Drive market research for brands with research team

- Briefing the Research Head

- Interaction with the Research team

- Field visit with the Research team

- Aligning actions based on research

- Direct touch with Customer, channel contacts for first hand analysis and implementation of strategies

- Generating insights by regularly visiting markets and working with sales team, these insights would reflect in the brand plans and brand innovations