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22/08 Ashwin NE
Product Manager at Confidential

Views:7374 Applications:658 Rec. Actions:Recruiter Actions:45

Brand Manager - Retail (3-6 yrs)

Chennai Job Code: 735163

- Monitor the marketing budget and expenditure

- Monitor % Sales from new developments/innovations in current category or a new category

- Define & track the targeted customer in terms of demographic & psychographic profile

- Understand triggers influencing buying, buying process and shopping behaviour

- Finalize selection of agency partners for execution of Marketing Plans

- Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria

- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View

- Ensure efficient Media Planning & Buying

- Build communication plan for the CRM program

Women-friendly workplace:

Maternity and Paternity Benefits

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