22/08 Ashwin NE
Product Manager at Confidential

Views:7399 Applications:664 Rec. Actions:Recruiter Actions:45

Brand Manager - Retail (3-6 yrs)

Chennai Job Code: 735163

- Monitor the marketing budget and expenditure

- Monitor % Sales from new developments/innovations in current category or a new category

- Define & track the targeted customer in terms of demographic & psychographic profile

- Understand triggers influencing buying, buying process and shopping behaviour

- Finalize selection of agency partners for execution of Marketing Plans

- Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria

- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View

- Ensure efficient Media Planning & Buying

- Build communication plan for the CRM program

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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